I will admit, I am not the best at “prettying-up” my communication with clients. I typically send emails as compared to pretty paper correspondence and while I have taken the time to make sure I have a cohesive brand for my website, blog, client information portal and my ordering gallery, my emails don’t follow through [...]

by Kimberly Hill, CPP | Bliss® | Mouse Tales® Travel
For years you heard it from the speaking platform, read it in all the magazines, and discussed it on the forums:  a real professional photographer specializes. Enter our current economic challenges and suddenly the message changes: if they want it photographed, I’ll do it. Or maybe, [...]

by Michelle Parsley  |  Kindle the Heart® Fine Art Photography
One very important thing to consider when creating your brand are the fonts.  Oftentimes, the fonts you choose will make the first impression on your clients.  What are your fonts saying about you?
I consulted with the fabulous Eva Talley of Luxecetera, Inc. and she makes the [...]

Meggan Jacks | The Collage Connection
I thought I’d share one of my favorite marketing pieces – a wide-format 5×7 card with gobs of mod, rounded corner squares. I used it in 2008 as an End of Year “Thank you” to all of my newborn clients and have used variations of it for other projects since [...]

What’s in your mailbox?   No, not your email mailbox, the *real* mailbox.  The one that either hangs on the wall outside your front door, or perhaps sits on a post at the end of your driveway.  The one with real paper  inside.  What’s in there?    I’ll tell you what’s generally in mine – [...]